Significant Tips for Designing Creative Business Cards
Despite a huge portion of business processes becoming paperless, some things simply cannot be driven into obsolescence even by the most sophisticated technologies. The business card, for instance, continues to be a mainstay when it comes to business advertising and branding. Business cards in Brisbane are extremely effective branding tools as they help introduce your business to prospective clients, business partners, collaborators, and more. If you are not using a business card to carry your brand, you are gravely missing out on a crucial aspect of marketing. This said, there is a right and wrong way to design and use a business card to promote your company and/or brand. Here are some tips on designing business cards in Brisbane that work:
- Apply basic principles of print design when creating business cards:
This means keeping copy 5mm from the card’s trim edge and ensuring legible typography. The busier your background graphics are, the more difficult it will be to find your information. Maintain a balance between an edgy and a legible design to make sure that your information will be passed on effectively.
- Get creative:
With the variety of materials and technologies that can now be used to create and design business cards, your imagination is the only limit when it comes to designing a killer piece to handout to your prospect clients and partners. Think about your branding and make something creative out of it. A business card may be a small canvas to work with, but with a little creativity, you can make something grand out of such a small marketing real estate.
- Make your design stand out:
There are many ways that you can make your business card design standout, starting from your choice of design to your choice of material, and even your choice of layout and configuration (e.g. printing your business card on magnetic sheets that recipients can stick on their filing cabinet, refrigerator, or elsewhere).
Business cards in Brisbane are excellent tools to market your business and investing in a great business card design will go a long way in making your brand stand out and keeping it top of mind.