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Significance Of Having A Brief Explainer Video For A Business

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Significance Of Having A Brief Explainer Video For A Business

Many companies are making their own explainer videos in Sydney, posting them on their websites and various social media channels. Here are some of the reasons why you should consider doing the same for your business.

Deliver your ideas clearly and simply

If you would be asked to choose between reading a one-thousand-word copy or watching a short video sales pitch, which one would you pick? Most people would certainly choose the video. Hearing someone explain the function and benefits of a product or service minimises misinterpretations or misunderstandings. Explainer videos take the guesswork out of shopping. They ensure that viewers gain a better understanding and grasp your marketing message clearly. They are faster, simpler, and easier to understand.

Use it on all your social media platforms

Statistics show that the average daily video views on Facebook have skyrocketed from 4 billion to 8 billion in 2015. This is why making a creative explainer and posting it on your social media is always a great move. Even though the video will only last up to a minute or two, it will be enough to increase engagement. And if people like your content, they would even share it with their peers!

Improve your Google search ranking

Nobody likes to visit stale websites filled with endless texts and images. Even Google doesn’t give such websites a good ranking. This is why successful businesses use explainer videos in Sydney to freshen up their websites. Such videos can help pull their search rankings up, drive more visitors, and increase their exposure.

Grab attention quickly

The average human’s attention span is getting shorter, especially in today’s digitally-driven world. It’s hard to get people to notice a hundred-word copy, but an explainer marketing video will likely be watched. The key is to tell them everything you want to say as fast and clearly as possible if you want to quickly get their attention—and keep it.

To create successful marketing videos, partner with the experts. Look for advertising agencies that are very much experienced in producing explainer videos in Sydney.

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