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Know More About How to Choose the Best Explainer Video for Your Company

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Know More About How to Choose the Best Explainer Video for Your Company

In the age of fast-paced technology and short attention spans, people crave information in easily digestible formats, hence the popularity of video content. Be it for a marketing campaign or perhaps organisational development (e.g. internal information drives and training programs), an explainer video is excellent tool for disseminating information in an effective and engaging manner. Ensuring a successful video campaign is largely about finding the right team of experts to help formulate the right video content for your company. This said, there are many different types of explainer videos that can prove effective for the type of campaign you are putting in motion.


When choosing the right style of video for your company, you need to ask important questions like what your campaign goals are, who your target audience should be, what message you want to transmit, and what your budget is. Answering these questions will get you closer to the right choice of video style for the campaign you are planning. Below are some of the most widely used types of explainer videos you can choose from:


  • Whiteboard animation – Whiteboard explainers are 2D animations, typically done as black and white illustrations on a whiteboard-type surface. These are characterised by live-drawn illustrations, although digital forms made to look like they are being drawn, real-time is also available. These types of explainers are very effective because of their minimalistic design, which help viewers concentrate on the message and content being presented.


  • Motion graphic animation – Motion graphic animation uses animated graphics, which allow constant movement to create flowing, engaging content. They are excellent for telling stories and explaining concepts, even abstract ones that are especially difficult to portray through live-action video presentations.


  • Cutout animation – This style of animation makes use of cut out figures as characters and elements. Modern versions use digital cutout styles that help create more interesting visuals than plain old paper cutouts.


  • Kinetic typography – As the name suggests, this type of animation enables message delivery through a creative presentation of words or strings of words, made to create an impact with the use of background music and different types and styles of typography that evoke feelings.
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