Know About Some Power Tips to Create A Super Effective Explainer Video in Sydney
Most people these days have shorter attention spans, making it challenging to promote your product or service or explain what you have to offer within a few seconds. This is where explainer videos come in. These are videos that let you explain your service and product in as short as 60 to 90 seconds. Despite being short, they can be informative and effective at engaging potential customers and making these people familiar with your business, with the intent to increase sales. You just need to know how to make them the right way. Here are tips to help you make a great explainer video in Sydney:
- Think of your audience
Who do you want to entice with your explainer video? Think about the people who will be watching, and make sure that your script is written specifically to appeal to them. You may want to consider hiring an outsider, like an explainer video creator in Sydney to help identify and get to know your audience and write an appropriate script for them.
- Keep it short
Explainer videos must be short, and that is the way they should always be. The longer your video, the less likely your audience will stick to watching it until the end. Keep words to a minimum, because the less you share, the more people are likely to recall what you have said. The industry follows a principle of 150 words per minute. Remember that the explainer video aims to give an overview of your business while getting your audience interested in what you have to offer.
- Try this pattern
Here is a format that can help you make a remarkable explainer video in Sydney. Start with the problem and address it in 20 seconds, followed by the solution (i.e. your service or product) in five seconds, then describe how it works in 25 seconds, and end the video with a 10-second call to action.
- Go animated
Rather than hiring actors and camera equipment, consider having an explainer video made in Sydney. Be sure to hire skilled animators that can create a one-of-a-kind explainer that has a bit of humour and an informative script that will positively influence a buying decision.