GET FOUND ONLINE AND ATTRACT NEW CUSTOMERS WITH ANIMATED EXPLAINER VIDEOS
Explainer videos are now trending like a hot new item on the menu in Sydney, and the reason is quite straightforward – they get the job done efficiently. These are the times when no one has a minute to spare to read text advertisements. This being the case, marketing needs to be done in seconds while still delivering useful information in a way that people can retain it for longer. Explainer videos do just that. Here is how to attract new customers with your explainer video in Sydney.
First of all, you have to make sure that the first principle of explainer videos is met: is the necessary information getting across? Who you are, what you do and why the audience should choose you are the three questions the audience should get from your explainer video. This is what they will look for.
Secondly, people connect to emotions. While melodrama is not everyone’s preference, mild sentiments that evoke a connection to the service or product being marketed actually helps in getting more customers on board. Try inducing an emotion in the video.
One effective way of getting customers hooked to watching your video all the way through is mixing in some live animation along with a real-life video. Watching two worlds interact is naturally fascinating, and the audience will give a second look.
The most effective explainer videos are the ones that influence the customers to buy what they may not need! Witty use of props and colours, good direction and simplicity, in addition to useful information packed in a concise video, all work to market a product beautifully.